What Dreams Are You Chasing?

What Keeps You Up At Night?

Do you long to build something big and impactful or do you crave peace and balance? Have you come to believe those two things are mutually exclusive?

Do you long for the insights and action plan that will move you from here to there yet been unable to find the path to ignite your passion and align your life?

Do you wish there was someone you could turn to who gets it — who really, truly gets it? Have you looked but not found her?

I get it and I can help.

Who am I? I’m Joyce Shulman, a “recovering attorney” and serial entrepreneur who has co-founded three successful (multi-million) businesses and another four that were, well, not so successful. For more than two decades, I’ve been in the trenches of consumer products, digital media, and health and wellness. I’ve raised money, I’ve bootstrapped, I’ve burned out. I once left myself a letter of resignation on my own desk. And I’ve gotten up again. And again.

Along the way, I published two books, took the TEDx stage, and became a certified personal trainer with a focus on women, wellness and longevity.

For 25 years, I’ve been building a life I love and businesses I’m proud of. Now, I want to help you build.

I would love to hear what you have going on in your work and in your life because, despite what others say, business is personal. If you’d like to talk, I promise you an hour of my undivided attention and access to all the tips and tactics in my toolbox. Send me an email and we’ll find a time: JoyceShulman@gmail.com.

And, because you probably have enough pressure in your life, I also promise you no pressure, no “sales pitch,” no nothing other than a conversation that will help you begin to find clarity and move the needle.


The way you hone in on things is uncanny and your suggestions to create change feel, for the most part, so doable. You are really helping me figure out how to navigate forward and I’m incredibly grateful for you!!
— M.M.
Our meetings have such a high value to me that I can’t even put it into words. I love that I can be honest and open with you.
— K.E.
Brilliant and life changing.
— C.P.